Online marketing powered by prediction
At the heart of Forecaster sits its powerful prediction engine. By examining the market, analysing historical performance and studying buying behaviours it makes smarter and more accurate predictions, telling you how much you should spend to make the most profit, where to spend it and when. It plans, executes and optimises campaigns too, continuously diagnosing, fine-tuning and improving performance. Forecaster combines the best in predictive technology with a team of retail experts and world-class data scientists.
Forecast with intelligence
Forecaster understands how shoppers shop. It does this by learning from every sale, every click and every impression. It combines historic sales information with data it collects on external buying triggers like seasonality, weather, TV events, location, promotions, stock and offline segmentation. This insight into consumer behaviour enables Forecaster to predict more accurately and extend the reach of its forecasting from a single day to a week ahead. It models the most profitable channels and ad spend for each product, and gives you precise revenue forecasts, optimised campaigns and ongoing diagnostics.