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Profit from the future

Forecaster is an award winning, multi-channel marketing intelligence platform for retailers that want to increase profits from their online marketing.

Forecaster analyses your performance marketing channels, learns from the market and studies how your customers behave. It then makes accurate decisions about where and when to invest your marketing budget across PPC, Shopping and Display to deliver you the greatest profit. It opens new revenue opportunities by exposing the hidden buying patterns of your customers, and applies these automatically to your campaigns so they synchronise with demand and maximise your return. Forecaster is easy to set up and makes an immediate impact, improving your campaign performance within three weeks.

 

With Forecaster you have the confidence that when you spend, you always spend profitably.

Here’s why:

Stronger margins

Stronger margins

Forecaster grows margins by 30% or more by investing budget more efficiently, reducing cost of sale and ensuring you get the highest possible return from every marketing-pound spent.

Accurate forecasts

Accurate forecasts

Forecaster predicts how much revenue a set budget can deliver, and tells you the optimal budget required to maximise your ROI. This gives you the confidence to secure new budgets and plan more successful campaigns by knowing how much profit you’ll get back.

Optimised investment

Optimised investment

Forecaster helps you get the most from your marketing investment. It creates predictive scenarios and models different budget constraints to understand how much money you’d make from each scenario. You can then implement the most profitable mix of spend across PPC, PLA and Display.

Dynamic campaigns

Dynamic campaigns

Forecaster anticipates changes in consumer behaviour and automatically synchronises and executes your campaigns to match peaks in demand. This means your campaigns will always respond dynamically and favourably to market conditions.

Bigger revenues

Bigger revenues

Forecaster boosts online revenues. It’s already delivered over £1 billion in additional sales for leading retailers like Argos, BHS, Boohoo, Homebase and MADE.com.

Business intelligence

Business intelligence

Forecaster reveals valuable insights into how consumers behave and how sales trend. It shows how peaks in demand are caused by factors like weather, TV advertising, seasonality, and promotions. This informs better decisions about ranging, merchandising, sell through rate, promotional uplift and stock availability.

Forecaster’s had a great impact on our business. It’s allowed us to be even more competitive in a challenging market particularly when it’s come to understanding where to place our investments.

Mark Steel Head of Digital Operations, Argos

Do you want a more profitable future?

Contact us now