Summit was shortlisted again for Forecaster at the Drum DADI Awards 2015 in the best use of PPC category for our work with Argos.
Argos – synchronising paid search with TV advertising, weather and seasonality
Summit and Argos were nominated for work in 2014 on Argos’s paid search channel, using our revolutionary performance marketing platform, Forecaster. Powered by predictive analytics, Forecaster enabled us to achieve an overall 170% year on year uplift in net margin across all of Argos’s product categories. This is the second time in as many months that this work has been acknowledged; we have also been shortlisted at The Marketing Week Data Storytelling Awards in their predictive analytics category. To find out more about how we used predictive analytics in order to maximise profit for Argos please download our free whitepaper, Back to the Future for Performance Marketing.
Judged by industry experts from Visa, Virgin, Bacardi and Sky among others, The DADI Awards aim to give companies at the forefront of digital the recognition they deserve. The winners will be announced at a ceremony on 15th October in London.